Food Desert Campaign

Challenge

The task for this project was to create a health campaign for NYC Harvest to promote a healthier diet in urban settings. The main challenge I had with creating this design was with areas in New York City where healthy food was often snuffed out by fast-food chains.

Solution

The way I decided to bring awareness to this issue was by making it stand out in viewers' faces by using double meanings in the campaign. Each advertisement featured a word related to their usual fast-food routines while showing the healthier food alternative within the letters.