Play It Campaign

Play It Campaign: Text

Challenge

For this project, I was responsible for creating a set of magazine advertisements for the Converse shoe brand. So for this project, I had to create a design campaign for the Chuck Taylor shoe line from scratch while making sure the campaign was still sustainable outside of my examples.

Play It Campaign: Text

Solution

The way that I decided to engage this campaign was by using the idea of locations where you could find people wearing Converse's Chuck Taylor shoes. I executed this by using the horizon line of different locations to create the illusion of a shoe.

Play It Campaign: Text

Play It Campaign: Work